Yun-Chih Chung
Projects MFA Thesis Portfolio About
Greenpeace Evolution of a Brand
Objective -- A rebranding project that aims to identify the essentials of a brand, uplift the brand and transform it in a completely new direction while staying true to its original soul. Approach -- In this rebranding project, Greenpeace not only focuses on environmental problems, but also on their root causes. In order to expand its ability to stay relevant in an increasingly tech-driven future, my mission was to create an environment for the new Greenpeace to perform radical surveillance and take action in the digital world.
Year -- Spring 2016 Disciplines -- Identity, Print, UI/UX
Previous Project Drown and Soar Next Project Fitos
© Yun-Chih Chung Contact -- chungyunchih@gmail.com +1 (415) 813-7110 Social --
Behance Instagram Linkedin
Greenpeace Evolution of a Brand
Objective -- A rebranding project that aims to identify the essentials of a brand, uplift the brand and transform it in a completely new direction while staying true to its original soul.
Approach -- In this rebranding project, Greenpeace not only focuses on environmental problems, but also on their root causes. In order to expand its ability to stay relevant in an increasingly tech-driven future, my mission was to create an environment for the new Greenpeace to perform radical surveillance and take action in the digital world.
Year -- Spring 2016 Disciplines -- Identity, Print, UI/UX
© Yun-Chih Chung Contact -- chungyunchih@gmail.com +1 (415) 813-7110 Social --
Greenpeace Evolution of a Brand
Objective -- A rebranding project that aims to identify the essentials of a brand, uplift the brand and transform it in a completely new direction while staying true to its original soul. Approach -- In this rebranding project, Greenpeace not only focuses on environmental problems, but also on their root causes. In order to expand its ability to stay relevant in an increasingly tech-driven future, my mission was to create an environment for the new Greenpeace to perform radical surveillance and take action in the digital world.
Year -- Spring 2016 Disciplines -- Identity, Print, UI/UX
© Yun-Chih Chung Contact -- chungyunchih@gmail.com +1 (415) 813-7110
Social --
Yun-Chih Chung
Greenpeace Evolution of a Brand
Objective -- A rebranding project that aims to identify the essentials of a brand, uplift the brand and transform it in a completely new direction while staying true to its original soul. Approach -- In this rebranding project, Greenpeace not only focuses on environmental problems, but also on their root causes. In order to expand its ability to stay relevant in an increasingly tech-driven future, my mission was to create an environment for the new Greenpeace to perform radical surveillance and take action in the digital world.
Year -- Spring 2016 Disciplines -- Identity, Print, UI/UX
© Yun-Chih Chung Contact -- chungyunchih@gmail.com +1 (415) 813-7110
Social --